Are you struggling to find ways to keep your existing customers coming back to do business with you? If so, Email Marketing could be the missing piece of the puzzle.
That’s because email remains one of the most effective ways for business owners to get their messages in front of highly targetted customers who are ready to buy!
What is Email Marketing?
Email Marketing is the process of sending emails to a list of subscribers for commercial purposes. This doesn’t mean that it’s okay to purchase a list of random email addresses and send them unsolicited emails multiple times a day with hard sales tactics.
In order to get results, Email Marketing must be done professionally and ethically.
Consumers can opt-in to your email list by taking you up on a free offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these new subscribers going forward with promotional offers, helpful advice, and more.
Why Email Marketing?
Some suggest that email is dead, but the truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email accounts.
Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are, or whatever they happen to be doing. So it helps you to take advantage of impulse buying opportunities when it matters most.
In fact, did you know that according to media experts, Email Marketing typically returns as much as £44 for every £1 spent… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.
There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.
Not only that, but:
- 66% of consumers have made a purchase online as a result of email marketing
- 67% of marketers say that email is key for attracting prospects, engaging with them, and increasing their marketing ROI
With a well-executed Email Marketing campaign, you can expect:
- Low cost-to-conversion margins (higher ROI)
- Personal, high-quality engagement through high-value content
- Effective loyalty bonds that turn into long-term relationships with your subscribers
- Additional exposure as your subscribers forward your emails on to others
Email Marketing is a great way to build a list of targetted leads and existing customers, and then communicate with them quickly and easily on a consistent basis.
How We Can Help You
Our Email Marketing Team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert.
This is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come and we provide the kind of high-quality and hard-target email campaigns that simply get results.
We offer a wide array of proven, cutting-edge email marketing services, including:
- Email Copywriting
- Email Broadcasts
- Subscriber List Management and List-Building
- Autoresponder Management Services
- A/B Testing
- Targeted Email Campaigns
- …and much more!
Let’s Get Started
Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are ridiculously low, it takes very little time to implement a campaign, and it can be extremely profitable too.
If email is not an ingredient in your marketing mix, it’s time to add it now!
Contact us TODAY for a free, no-obligation, consultation…