Digital Marketing FAQ

What is Digital Marketing?

Digital Marketing is simply the process of using the Internet to implement marketing strategies and techniques which are geared towards driving leads and sales.

Every business, no matter how big or small, is afforded the opportunity to use this powerful platform to promote their products and services, gain more exposure, and build long-lasting credibility and authority with their prospects and customers.

Mobile Internet usage is HOT and steadily on the rise – consumers are using their smart phones, tablets and other mobile devices more than ever to search for the products and services they want to purchase and the businesses they want to find.

Digital marketing ties directly into the massive mobile market, creating even more opportunities for businesses to get in front of their target audience.

There are numerous digital marketing strategies available today and the best ones for your business will depend on your specific company objectives. From a basic website to a full-blown marketing matrix, there are options at every level for your individual needs.

Why Digital Marketing?

Businesses that are still spending their marketing budget on traditional marketing platforms – such as newspapers, television commercials, radio ads, billboards, Yellow Pages, and so on – are seeing very little, if any, return on investment.

But the opposite is true for those businesses that are savvy enough to harness the enormous marketing potential of the Internet.

Did you know…

  • 86% of people skip TV commercials
  • 44% of direct mail is never even opened
  • There are more than 11 BILLION Google searches each month
  • 70% of consumers prefer getting to know a company via articles rather than ads
  • 71% of Internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook

These facts alone make the Internet an undeniably influential source for customer acquisition and customer retention for just about any type of business.

So with a solid digital marketing strategy, you can expect:

  • Reduced costs when compared to traditional marketing methods
  • Instant, targetted reach and more exposure to your existing and potential customers
  • The ability to track and measure results using free and paid analytic tools

Digital Marketing Quiz

Worried that your business isn’t as “digital marketing savvy” as your competitors?

Here are 6 quick, but very important, questions you should answer…

  1. Is your website responsive, captivating, well-designed, and content-driven?
  2. Are you active and consistent on social media?
  3. Have you implemented key SEO strategies to increase traffic?
  4. Are your local directory listings claimed and optimised?
  5. Are you using online videos to generate leads and boost conversions?
  6. How’s your online reputation? Have you checked lately?

If you feel like your business is lacking in any of these things, it’s time for a change!

How We Can Help You

Our Digital Marketing Consultants have the expertise, tools and skills to provide you with the fastest, most effective, most affordable way to tap into your online audience.

We create customised digital marketing strategies that are uniquely qualified to engage prospective customers in creative, direct, engaging ways that are proven to build brand loyalty and promote long-term relationships.

With our multi-tiered approach, we use as many digital marketing platforms as necessary to help you, and your business, achieve your overall profitability goals.

Here are some of the Digital Marketing Services we provide:

Let’s Get Started

The first step to building a solid presence online is to evaluate your current situation and develop a strategy to produce and maximise your revenue and profits.

So, if you’re ready to leverage the power of the Internet to grow your business, please contact us TODAY for a free, no-obligation, consultation and let our team get started on developing a powerful digital marketing strategy that WORKS for your business…